block.one
in-house design management ( blockchain startup company )

ROLE
Spearheading the branding strategy by overseeing the process, (HK and US offices) ensuring that the chosen strategy and art design align with the company’s needs.

Provided ideas and guidance to creative and programing team to effectively launch new projects, branding and events. Devised the concepts and strategies for multiple ventures and monitored their progress.

Conceived and implemented concepts, guidelines and strategies in various creative projects and oversaw them to completion.

Collaborated closely with agencies to hone the CEO’s vision translate it into design for delivery within deadlines and project constraints.