Doreen
across Hong Kong
brand identity, digital design

 An established, but no longer relevant luxury jewelry brand, Doreen wanted to rebrand, with the aim of targeting a younger audience. With the insight that jewelry can promote family connections, and celebrate family culture and history, I developed a new name, logo and brand identity. For the feature photo shoot, we present the jewelry as a golden feather (light, comfortable to wear), but powerful in meaning, with stories behind it.

- Role -
Creative lead, and art direction for model and product shoot.