Scandale
across France
brand identity, digital design, store design

A French heritage underwear brand required a rebranding, wishing to strengthen its heritage image but also target a younger, more stylish audience. To create a more interesting, unique shopping experience, I developed a premium art gallery styled environment, with a collection of historical furniture, paired with projection and more modern touches. With a “less is more” approach, we styled the products as art pieces, and trained shop keepers to interact with the product and customer in a more bespoke manner.

Role
Partner with creative partner on concept and lead art direction